News & Updates

Los Angeles, CA – February 5, 2025 – Longtime media industry veteran Joe St. Jean is joining A3SA, the ATSC 3.0 Security Authority, as Managing Director.  A seasoned professional with more than 25 years of experience in multi-platform content delivery strategies, content licensing and strategic partnerships, and video distribution product development, St. Jean takes over from Ron Wheeler, who served as Managing Director of the organization from its formation.

“Joe is the perfect choice to lead A3SA as we work to continue to support the ATSC 3.0 content security requirements and content protection needs of publishers across NEXTGEN TV receivers.  Joe’s extensive experience working at both studios and content distribution organizations will help us navigate the needs of both content owners, distributors like local broadcasters, and receiver manufacturers,” said A3SA Board Chair Anne Schelle of Pearl TV.

Most recently Executive VP of Technology Policy & Standards for Paramount, St. Jean developed and executed technology policies across the various divisions of Paramount Global.  He spearheaded ATSC 3.0 deployment initiatives for CBS, drove 4K HDR distribution for live sports, led the adoption of automated speech recognition technologies for live closed captioning of news, and provided technical leadership in various regulatory proceedings.  Previously, he worked for PanAmSat and began his career at Scientific Atlanta.  St. Jean holds a degree in Electrical Engineering from Northeastern University.

“Having been a long-time member of the A3SA technical committee, I have been fortunate to participate in A3SA’s amazing journey to develop a set of ATSC 3.0 Security capabilities with Ron’s dedication and leadership. I am excited to work with broadcasters and technology manufacturers to continue to support the delivery of high quality, high value content with enhanced viewing experiences to its consumers in a trusted and secure IP-based NEXTGEN TV transmission system,” St. Jean said.

Ron Wheeler steps down from the managing director position at A3SA, after agreeing to stay on until a successor was named.   “When we launched A3SA in August 2019, we set out to create something truly groundbreaking—the first-ever platform designed to bring Internet-style security to over-the-air (OTA) broadcast content, even without an internet connection. This has never been done before. Today, that vision has become a reality, providing broadcasters with a secure environment for delivering free high-value sports and entertainment content at scale. Through a collaborative effort with leading manufacturers and broadcasters, we now support over 14 million NEXTGEN TVs and set-top boxes, unlocking new opportunities for both broadcasters and consumers. This achievement represents a major leap forward for the industry, ensuring content protection and authentication for ATSC 3.0 signals while paving the way for even greater advancements ahead. I am proud of the progress we have made and pleased to leave the organization in Joe’s capable hands,” Wheeler said.

Schelle added that “Ron was instrumental in shaping A3SA from the start, providing the vision and leadership that built its foundation for success.  We are deeply grateful for his contributions.”

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About A3SA:  NEXTGEN TV, powered by ATSC 3.0, is a launching pad for enhanced local programming, news, weather, sports, and enhanced services for consumers to enjoy. ATSC 3.0 is the world’s first internet protocol (IP) based television standard, enabling broadcasters and manufacturers to use the same tools and technologies deployed for virtually all content distributed via the internet. And like the security tools and technologies used to secure internet content delivery, A3SA content security protects content owners, broadcasters, and consumers against viruses, hacking, and theft.

Media Contact:

Dave Arland, Arland Communications

dave@arlandcom.com

Phone:  (317) 701-0084

A3SA, the ATSC 3.0 Security Authority, today announced that Adam Goldberg of Sony Electronics has been elected Chair of the organization’s Technical Contributors Working Group.

“A3SA is delighted to confirm the election of Sony’s Adam Goldberg as chair our Technical Contributors Working Group, which was established to get broad industry feedback on content security operations and processes from a wide assortment of broadcasters, consumer technology companies, security vendors, broadcast equipment manufacturers, and other technical solution providers. Based on his longstanding work with both the consumer technology and content businesses, we know Adam is a good choice to balance the needs of both in his role as TCWG chair,” explained Ron Wheeler, A3SA Managing Director. “Adam has a long history working on security matters, having chaired every ATSC security committee since the 1990’s. He is well respected as an authority who is also known for his fairness when competing interests need to discuss options with new implementations.”

The A3SA Technical Contributors Working Group is a primary way for A3SA’s partners to provide input on the A3SA security ecosystem, including feedback on specifications and verification requirements, as well as other topics.

Goldberg is Director, Technical Standards at Sony Electronics. For more than 30 years, he has been involved in the standardization of digital television technologies. He has been deeply involved in development of various components of digital television, including receivers, receiver silicon, and broadcast equipment. His current focus is security and energy efficiency and ATSC 3.0, and he is the co-chair of three technical committees of the Consumer Technology Association (CTA R14WG1, chair of CTA R4, co-chair of CTA R4WG13) as well as chair of the ATSC 3.0 Specialist Group on ATSC 3.0 Security (S36).

“The TCWG of A3SA performs a valuable role as the primary forum for receiver implementors and broadcasters to discuss enhancements, changes, and issues with the A3SA specifications. I look forward to bringing together the various players who work to ensure that consumer expectations are met in a secure environment,” Goldberg said.

About A3SA:  The ATSC 3.0 Security Authority (A3SA) develops protocols for securing ATSC 3.0 broadcast services by leveraging the same type of tools now commonplace with web-based delivery – including IP-based encryption protocols, device certificates and rights management technology.  A3SA’s protocols are in conformance with the ATSC 3.0 Security Standard for next-generation broadcasting.  A3SA provides device manufacturers and broadcasters with access to standardized protection and security credentials that enable secure delivery of high-value television content while preserving adding new features to free over-the-air television across the USA. 

Media Contact:

Dave Arland, dave@arlandcom.com

Phone:  (317) 701-0084

A3SA has approved the issuance of a new Verification Test Suite Addendum for licensed Adopters who implement A3SA’s current (V0.9) Specifications in receiver devices and components intended for consumers, as well as in professional tools intended for broadcasters and other device manufacturers.  The included new V0.9 Test Suite enables the testing of a far higher percentage of the features required by the new Specifications than the previous version did.  This in turn should enable device and component manufacturers to deliver even greater levels of reliability for their products than was previously possible

A3SA is pleased to announce the “Sunrise” of the availability of signal signing for ATSC 3.0 Signals and Applications!

For broadcasters wanting to begin signing ATSC 3.0 Signals or Applications, please see the Broadcaster Onboarding Process and use the contact info listed in the process and elsewhere in this site when you’re ready to move forward. We and our PKI vendor Eonti look forward to working with you!