ATSC 3.0 Security Authority
Maximizing Trust in the NextGen TV Ecosystem
The ATSC 3.0 standard is an exciting new platform for content providers, broadcasters, device manufacturers and consumers. NEXTGEN TV, powered by ATSC 3.0, is a launching pad for enhanced local programming, news, weather, sports, and enhanced services for consumers to enjoy.
ATSC 3.0 is the world’s first internet protocol (IP) based television standard, enabling broadcasters and manufacturers to use the same tools and technologies deployed for virtually all content distributed via the internet. And like the security tools and technologies used to secure internet content delivery, A3SA content security protects content owners, broadcasters, and consumers against viruses, hacking, and theft.
To encourage full participation and investment in the ATSC 3.0 DTV ecosystem, A3SA believes that it is critical for content providers, broadcasters, device manufacturers, and consumers to be able to trust that their viewing experience is protected and secure.
The ATSC 3.0 Security Authority (A3SA) is in place to develop protocols for securing ATSC 3.0 broadcast services by leveraging the same type of tools now commonplace with web-based delivery – including IP-based encryption protocols, device certificates and rights management technology. A3SA’s protocols are in conformance with the ATSC 3.0 Security Standard for next-generation broadcasting.
A3SA provides device manufacturers and broadcasters with access to standardized protection and security credentials that enable secure delivery of high-value television content while preserving adding new features to free over-the-air television across the USA.
A3SA creates and manages compliance rules, test suites and market auditing programs to facilitate interoperability and ensure both high levels of compliance and a high-quality viewer experience.
Consumer technology companies, broadcasters, digital rights management providers, and other stakeholders in the transition next-generation TV are each participants in the A3SA ecosystem.
Additionally, A3SA has established a Technology Contributors Working Group that includes content providers, broadcasters, device manufacturers, and other key members of the ATSC 3.0 ecosystem for the purpose of addressing issues and opportunities in content security to promote free over-the-air TV.
Founding members of the ATSC 3.0 Security Authority include CBS, Disney, Fox, NBCU, Univision, and the Pearl TV business group of eight broadcast companies.
For more information about A3SA, please send inquires to: admin@A3SA.com